Sometimes it's better to prove it rather than just say it. To launch the new Virgin Money Credit Card, that came rewards based on spend, we did just that. We paid for the entire campaign on one card. The TV ad, outdoor, actors, sound, camels, coffees and more all went on the card. It resulted in enough points to pay for 140 free flights, which of course we also gave back to our customers, creating a brand that does what it says and is generous in the process.