Zuji is a Travelocity company. And Zuji beans are beans. But with very good reason. A travel company should help you travel and what better way to do that then to save you money. We made everyday staple items, starting with beans at 10c, so people could save more for their holiday. Zuji beans formed the platform for our 'Helping holidays happen' positioning. It won Cannes Gold and 'Campaign of the Year'.